Our blog has lots of information organized around a few different topics. Scroll through, or if you are interested in a specific topic, here is a list of all of our blogs organized by category:
List of blogs by category
The Four Fundamentals of Geoparks – learn about UNESCO requirements and our assessment whether the Georgian Bay Aspiring Geopark meets them
Canada Has Five UNESCO Geoparks – see how the Georgian Bay Aspiring Geopark is not like them.
It Sure Doesn’t Smell Like Roses: Overtourism and Human Waste at Flowerpot Island – read excerpts from a Parks Canada report that actually uses the term “death by a thousand cuts”
Parks Canada’s Ability to Transport Visitors to and from Beausoleil Island Cannot Keep Up with Demand – the increased number of people already coming to Honey Harbour are putting pressure on the existing infrastructure leading to negative experiences and safety concerns
Our Mother Earth? The Strategy Beneath the Communications – the Executive Director of the Aspiring Geopark is a retired advertising executive. Learn how he uses his communications expertise to put the right spin on the Geopark messaging.
The Geopark Tagline – Deconstructed – “Explore the geological past. Create a sustainable future.” Saying what exactly?
The Art (Not Science) of Using Science to Sell Georgian Bay – “In time, there will be a way to launch this geopark in a given town or township that will pay dividends.“
The Art (Not Science) of Using Science to Sell Georgian Bay
Apparently Midland/North Simcoe is the gateway to Georgian Bay and encapsulates all of the characteristic qualities and features of the entirety of Georgian Bay. Hear it for yourself. Then we’ll unpack why. “We believe, as we did back in September 2021 that Midland North Simcoe area is a genuine portal to deep time and a…
The Geopark Tagline – Decontructed
Check out this brochure published by the Geopark promoting Killarney. It uses the phrase “Explore the geological past. Create a sustainable future.” 6 times. One time it even states “The goal of the Georgian Bay Geopark is to explore and respect the lessons of DEEPTIME and help create a more sustainable future for this irreplaceable…
Canada has 5 UNESCO Geoparks
The Georgian Bay Aspiring Geopark is not like them. At 48,000 square kilometers, it is 6.1 times larger than Canada’s largest geopark, and 86.5 times larger than Canada’s smallest geopark. With a planned 100+ geosites, it will have 3.6 times more sites than Canada’s largest geopark, and 9.1 times more sites than Canada’s smallest geopark….
Our Mother Earth? The Strategy Beneath the Communications.
Given that the Executive Director of the Georgian Bay Aspiring Geopark is a retired advertising executive, it’s not surprising that they are able to “spin” their messages. Watch this video. Revel in the heartwarming language. “Long term resilience and economic and cultural reconciliation.” Don’t you want to pull out your wallet right now? Once you…
The Four Fundamentals of Geoparks
These are the fundamental requirements as published on the UNESCO website. Any italicized content predicated with “Our Assessment:” is not published by UNESCO. 1. Geological heritage of international value In order to become a UNESCO Global Geopark, the area must have geological heritage of international value. This is assessed by scientific professionals, as part of the…
Parks Canada’s Ability to Transport Visitors to and from Beausoleil Island Cannot Keep Up with Demand.
In 2022, Parks Canada released a report titled Georgian Bay Islands National Park of Canada and Beausoleil Island National Historic Site of Canada Management Plan You can access the full report here. The following are excerpts from the report: Established in 1929, Georgian Bay Islands National Park is Canada’s smallest national park, consisting of 50…
It Sure Doesn’t Smell Like Roses: Overtourism and Human Waste at Flowerpot Island
In 2021, Parks Canada released a report titled 2021 – 2026 Visitor Use Management – Flowerpot Island. You can access the full report here. The following are excerpts: Between 2010 and 2017, the number of annual visitors increased from 24,432 to 123,849, a +407% increase in just seven years. One-third of visitors report feeling crowded…